Maui CountY 
2023 National Entrepreneurship Week

February, 11 - 18, 2023

About The Event

About The National Entrepreneurship Week

It's a 2006 non-partisan congressionally-chartered week dedicated to empowering entrepreneurship across the United States.  The annual initiative was relaunched in 2017 as NatlEshipWeek to bring together a network of partners from Maui to Miami to educate, engage, and build equitable access to America's Entrepreneurship Ecosystem.

About The HAWAI'i STATE's National Entrepreneurship Week

In 2016, the State of Hawai'i first participated in the NatlEshipWeek initiative via the County of Maui. The organizer of Maui County's NatlEshipWeek, since 2016, is Maui Business Brainstormers (MBB). MBB is a grassroots non-profit focused solely on helping local entrepreneurs via free educational events (workshops and seminars presented by industry experts).

MAHALO OUR Event Speakers

click on the name for the bio of each speaker

Jerry Houston - Keynote Speaker

Jerry Houston

Feb 13, 2023
live via Webex

Kathy Huska - Speaker

Kathy Huska 

Feb 13, 2023
live via Webex

Martha Zlatar - Speaker

Martha Zlatar

Feb 14, 2023
Feb 16, 2023
Mar 29, 2023
live via Webex

Mary King - Speaker

Mary King

Feb 16, 2023
live via Webex

Entrepreneur - Speaker

You, Entrepreneur

Feb 17, 2023
live in-person

Event Schedule

2023 PROGRAM (click on each day to read the description for each event)         

Five virtual events  via Webex and one in-person are part of the Maui County's 2023 NatlEshipWeek

Monday, February 13, 2023, from HST 9:00AM to 11:00AM


Keynote speaker: Jerry Houston
Speaker: Kathy Huska

"Entrepreneurship is more accessible today than any time in history"

This quote by Alec Hess, Author and Professor, rings true and was brought on, in part by the pandemic. People all over the world took a step back from the way they were approaching their careers and their life balance in a way never before possible. Many have chosen an entrepreneurial path... how about you?

Join us and the guest presenters Jerry Houston and Kathy Huska at this event THE ECCENTRIC ENTREPRENEUR (based on the book of the same title, written and developed by Jerry Houston.)

In this engaging, interactive discussion, Kathy and Jerry will endeavor to bring to light issues faced by all entrepreneurs and will open up the conversation to the audience, inviting all to participate.

You should attend if:

  •  You are thinking about going into business for yourself and have some concerns.
  • You are currently an entrepreneur and may not be achieving 100% of the results you desire.
  • You have achieved some success as an independent business owner, but find yourself struggling to manage the growth of your business (underwhelmed or overwhelmed).
  • If you identify with any or all of these three statements; then, this event will be a good investment of your time.

    Jerry and Kathy will:

  • Bring something deeper to the discussion about entrepreneurship – the human factor.
  • Look at behaviors, motivators, life positions and the challenges and joys of entrepreneurship.
  • Talk about the essential need for Mutual Benefit, Respect and Trust in all relationships.
  • Demonstrate how practicing the ideas they will share can lead to long-term sustainability of your organization.
  • Come and listen to the conversation... and join in!

    Tuesday, February 14, 2023, from HST 10:00AM to 12:00PM


    live via Webex
    Speaker: Martha Zlatar

    How to Price Your Art and Maximize Its Value

  • Are you afraid that if you increase your prices nobody will buy your art?
  • Do you frequently wonder if you are pricing your art correctly?
  • Are you curious about ways to market your work that will make buyers perceive your art as more valuable?
  • Join us and the guest presenter Martha Zlatar at this event PRICING YOUR ART

    Putting monetary value on your art can be a very triggering process for visual artists. How do you put a price tag on your personal creative expression? Well, it’s not easy that’s why many artists tend to price their art emotionally (most favorite to least favorite) which can be quite detrimental to their sales not to mention VERY confusing to potential buyers. There are no strict rules on how to price your art just right but there are general guidelines that can make this daunting process more systematic, consistent and less emotional.

    In this 1.5 hour seminar you will learn:

  • The 6 most common fears and misconceptions artists have about pricing
  • The 10 KEY guidelines for pricing your work that will demystify and facilitate the process dissolving many of your current blocks
  • The most popular formulas used in the art world so you can start pricing your work in a more methodical and organized manner
  • How to increase the value of your art by using simple marketing tactics that will enhance the way buyers perceive your work so you can command higher prices
  • Wednesday, February 15, 2023, from HST 9:00AM to 10:30AM

    HOW TO START A FOOD TRUCK (and Make Money Running One)

    live via Webex
    Speaker: Mary King

    (and Make Money Running One)

    Join us and restaurant business expert Mary King to learn the brass tacks of starting a food truck, from permitting to menu planning and basic operations. We'll also explore various strategies for food truck profitability and identify solutions to some common food truck challenges.

    Thursday, February 16, 2023, from HST 10:00AM to 12:00PM


    live via Webex
    Speaker: Martha Zlatar

    Join us and guest speaker Martha Zlatar.

    Selling your art can feel very daunting for many artists and if you add to the equation the world of e-commerce, social media platforms, online galleries and market places, this whole process can feel even more overwhelming and confusing.

    In this 2 hour workshop you will learn:

  • Most common misconceptions artists have about selling art online
  • How to build and nurture your mailing list so you create meaningful relationships that can lead to sales
  • Key features that your website needs to have in order to generate sales and grow your following
  • How to create compelling content that tells your story and grabs your audience attention in your email blasts and social media posts
  • Marketing strategies used by artists who are successfully selling their art online

  • Friday, February 17, 2023, from HST 11:45AM to 1:30PM


    live IN PERSON
    Guest Speaker: You, Entrepreneur
    Guest Hosts:
    Sylvia Ho (HawaiiUSA Federal Credit Union)
    Richard Kehoe (RJK LLC)

    IN-PERSON event with complimentary pupu, registration online is required

    In this 90-minute engaging IN-PERSON gathering (with complimentary pupu included), you will hear your peers sharing their unforgettable NAIVE-ENTREPRENEUR "A-HA!" experiences. Then, you will also hear your peers share their "OMG!" realizations when recalling those "A-HA!" times.

    Yes, we - entrepreneurs - have many of those unforgettable "A-HA" and "OMG" stories to share. You have yours too! So, please come and engage with your peers - sharing both fun and wisdom. If you are in the wanna-be entrepreneur phase, don't miss this!

    If you are physically located in the County of Maui, join us and your peers at this IN-PERSON event at the "Maui County Business Resource Center (MCBRC)" - Friday, February 17, 2023 (11:45 AM - 1:30PM).

    Please RSVP by clicking on the registration button on the Webex link ("register for webinar" area/"register" blue button). Note: This is a live in-person event, not a webinar. We are only using Webex for the registration

    Text the host (808) 463-8528 if you have any question regarding this event. Let us know if you have to cancel.

    Wednesday, March 29, 2023, from HST 10:00AM to 12:00PM


    live via Webex
    Speaker: Martha Zlatar

    How to Navigate the Sales Conversation

  • Do you think that being a good sales person requires you to be pushy and manipulative?
  • Are you confused about what to do or say when someone walks into your studio to look at your work?
  • Do you frequently wonder how the art sales process works and how to do it right?
  • If you answered YES to any of these questions then this workshop is for you!

    This class will teach you how to handle conversations with potential buyers at an event so you can start selling your work with more confidence. Selling your art does not have to be hard. There are stages to the sales process and if you learn and practice these stages you will start to see results.

    In this 2 hour workshop you will learn:

  • The top 6 limiting beliefs that most artists have about the sales process preventing them from selling more art
  • A new paradigm for selling that feels more authentic, engaging, and fun
  • The 8 stages of selling art (from starting conversations, handling objections to closing the sale) giving you a clear framework on how to handle the sales process
  • How to speak about your art in a more compelling and engaging way so that people are more likely to buy
  • Tips and ideas on how to cultivate relationships with fans, buyers and collectors
  • Supporters


    Ready to reserve your spot ? Note that you will register via Webex for any of the six events (5 virtual and 1 in-person).
    Maui County's NatlEshipWeek uses Webex for its webinar/virtual/online events.
    Register to attend one to five virtual events offered if you are anywhere in Maui County, Hawai'i State, or beyond the State of Hawai'i.
    The Maui County's 2023 NatlEshipWeek offers only one in-person event - Friday, February 17.
    If you plan to attend it, please make sure you get your spot is reserved via Webex registration form.

    • Monday, February 13, 2023
    • HST 9:00AM - 11:00AM
    • with Jerry Houston and Kathy Huska


    • Tuesday, February 14, 2023
    • HST 10:00AM - 12:00AM
    • with Martha Zlatar

    HOW TO START A FOOD TRUCK (and Make Money Running One)

    • Wednesday, February 15, 2023, HST 9 - 10:30AM
    • with Mary King


    • Thursday, February 16, 2023
    • HST 10:00AM - 12:00PM
    • with Martha Zlatar


    • Friday, February 17, HST 11:45AM - 1:30PM
    • with you, Entrepreneur


    • Wednesday, March 29, 2023
    • HST 10:00AM - 12:00PM
    • with Martha Zlatar